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Murray Patt named ‘leading UK accountancy influencer’ by ICAEW

We are pleased to announce that Murray Patt, founder of Alexander Knight & Co has been named as one of the UK’s leading accountancy influencers by the ICAEW as part of its annual #ICAEWRoar campaign.

The top UK online influencers were chosen using a formula tailored to emphasise quality over quantity. Using its values of integrity, objectivity and respect for others as a starting point the algorithm is unique to ICAEW.

Methodology

The ICAEW focused on UK-based individuals tweeting and discussing accountancy related topics such as accountancy, tax, budget, assurance, insolvency, audit and finance.

The ICAEW’s values of integrity, objectivity and respect for others were applied to the tone of voice of the tweets and retweets, determining the data it included in its metrics.

Working with Falcon it used a social media listening tool to pull data relevant to specific keywords, looking at a metrics comprising of:

  • Audience re-tweets;
  • Author tweets;
  • Positive and neutral sentiment
  • Visibility and audience relevance.

Algorithm

The #ICAEWROAR algorithm values quality over quantity. Placing more emphasis on topical engagement of the authors’ tweets than the amount they’ve tweeted, the algorithm considers everything from visibility, relevance and tone of voice, to reaction and audience engagement Read more on the ICAEW’s website here.

Congratulations to everyone who made the list!

You can follow Murray Patt on twitter here: https://twitter.com/MurrayPatt

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Award: ‘Best Accountancy Practice’

talk of manchester awards 2018

We are very happy to have been nominated by our clients, peers and the Manchester business community for ‘Best Accountancy Practice‘ in this year’s Talk of Manchester Awards 2018.

We have always supported entrepreneurialism in Manchester and we are proud to be considered the ‘accountants for entrepreneurs’ in the region.

The team at Alexander Knight & Co is rapidly growing and our reputation is such that we are getting increasing levels of referrals from existing clients, other advisers such as law firms and a number of banks. All these people can trust that we will look after their client and be more than just ‘another accountancy firm’. It’s t his approach that has seen us get shortlisted for this award.

You can see everyone who is shortlisted in all the categories and our team would be very pleased if you took a minute to vote for us in the ‘Best Accountancy Practice’ category. Thank you to everyone who has voted for us so far – it is very much appreciated!

Vote for us here.

 

 

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